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Today was our annual trip to the #SBS event in Birmingham, hosted by none other than Theo Paphitis himself.

We changed it up a little this year and travelled by train, which was nice not having to fight through rush hour traffic and got us there in plenty of time for the start.

Our guest this year was Julian from Arthur Read Jeweller in Goole and we think he was a little taken aback at quite how much was going on and how many winners attend, which may have been a record number for this, its 10th year anniversary.

The Charlalas kicked things off on the main stage with a special musical performance and they were followed by some words of wisdom, and a few jokes, from the Theo Paphitis Retail Group Group Chief Executive, Kypros Kyprianou.

After last year’s Google presentation, it was interesting to see them back with a Google Digital Garage overview. Next up was the main man himself chatting to Natwest, followed by a mental health presentation from Mind. The morning session concluded with a slightly dysfunctional LinkedIn presentation, which sadly may have left some winners more confused about the platform than they were before.

During the lunch break, we had time to do some networking and had a chance to meet Jodine Boothby of Gummee Teething, grab a photo with the musical Charlalas and have a chat with Chris Ryu of Dorset Tech, who had a rather fetching Super Hero suit.

The afternoon’s main event was Theo’s fireside chat with a fellow Dragon and crafting entrepreneur Sara Davies MBE. We have to admit we didn’t know much about her before the event, but she came across as a real genuine person who has faced the same struggles in business and life as most #SBS winners.

Here’s looking forward to next year.

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